Simply Green has been named Best Business of the Year (+100 employees)

This honor was announced at an event hosted by CanadianSME Business Magazine in partnership with Cisco, Lenovo, and RBC, and is recognition of Simply Green’s rapid assent to the ranks of Canada’s most successful and leading companies.

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Simply Green recognized as one of the Best Workplaces™ in Canada

“Our employees have always been our biggest asset, so providing them with a positive, inclusive, fun and rewarding work environment is a priority for us. Each year, we strive to build a company culture that empowers and inspires performance. Our goal is to deliver the best possible employee experience, and, to make that happen, we are continuously looking for ways to raise the bar,” said Lawrence Krimker, CEO of Simply Group.

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Simply Group Completes Acquisition of Dealnet in Transaction Valued at over $243 Million

“The Dealnet acquisition is highly strategic, and complementary to our business.  With Dealnet on board we have further cemented our competitive advantage in the home improvement financing space.  Our unprecedented dealer network will have access to a best-in-class suite of financing products and a significantly improved digital application experience,” said Lawrence Krimker, Founder and CEO of Simply Group.  “No other Canadian home financing company can offer comparable opportunities to its dealers.  We will continually look for new ways to enhance our dealer programs and bolster the value we offer them.”

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Simply Group Acquisition Corp. Acquires 93.13% of Dealnet Capital Corp. and Commences Compulsory Acquisition

“With the acquisition of Dealnet well on its way towards successful completion, I would like to thank Dealnet’s valued shareholders, employees and partners for their overwhelming support,” said Brent Houlden, Dealnet Chief Executive Officer. “We’re delighted that our strategic review process resulted in a premium offer for shareholders and believe that we have found an ideal owner for the business in Simply Group and industry veteran Lawrence Krimker.”

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Dealnet and Simply Group Acquisition Corp. Announce Successful Take-up of Shares under the Offer

“We would like to thank all of the Dealnet shareholders who have already taken advantage of this opportunity to realize the immediate value and tendered their shares. We are pleased to have taken up over 74% of Dealnet’s shares,” said Lawrence Krimker, CEO of The Simply Group.

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Simply Group Completes Acquisition of Snap Financial Group in a Transaction Valued at $511 Million

“SNAP Financial Group’s strong portfolio and extensive dealer network unlocks immediate scale-efficiency and value for Simply Group, providing us with a distinct market advantage that we will leverage to deliver extraordinary growth in both assets under management and shareholder value,” said Lawrence Krimker, Founder and CEO of Simply Group.  “The combined strengths of Simply Group and SNAP will enable us to continue to drive innovation across a much-broader customer base with industry-changing products and services.”

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Simply Group Completes $71 Million Acquisition of Home Capital Group’s Point-of-Sale Retail Lending Portfolio

The sale is aligned with Home Capital’s strategy to exit non-core activities, while Simply Group looks to further fuel its growth in the consumer finance business by diversifying its product and consumer lending offerings beyond home energy solutions to home improvement generally.

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VersaBank Adds Simply Group Financial as Point-of-Sale Partner With Initial Financing of $72 Million

“We are thrilled to welcome Simply Group Financial as a new Point-of-Sale Financing partner,” said David Taylor, President and CEO, VersaBank. “It’s a great time to be joining forces with Simply Group Financial with the home improvement industry experiencing a boom as Canadians spend more of their discretionary income on home renovations and upgrades amidst the pandemic. VersaBank’s Point-of-Sale Financing business has been the primary driver of the significant expansion of our lending portfolio for the last eight years and we see this partnership as a tremendous opportunity for both organizations to execute on their growth strategies.”

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Simply Green Home Services To Make Friendly, Premium All-Cash Offer to Acquire Dealnet

“Simply Green has invested strategically to become a leader in the home comfort and home energy solutions sector, and this deal represents the next step in our continued growth. We are pleased this transaction will be adding over $200 million of finance receivables to our growing business,” said Lawrence Krimker, Chief Executive Officer of Simply Group. “With Simply Green’s expansive and growing product offerings, and Dealnet’s underlying strength, we believe this acquisition will benefit our customers and investors and positions us well for the future. We look forward to commencing the tender process as soon as possible.”

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Dr. Andrew Bowgen Chief Risk Officer

Joining Simply Group’s executive team in 2018, Andrew Bowgen, PhD, brings an exceptionally analytical eye—he holds a PhD in Comparative Physiology from the University of Cambridge—along with years of leadership experience from some of Canada’s top financial institutions. As Simply Group’s Chief Risk Officer, Andrew has played a critical role in the company’s strategic growth by effectively identifying, evaluating, and managing risk factors and opportunities. He is also responsible for laying the groundwork for Simply Group’s strong risk management framework and cultivating a sound risk culture across the organization. Before joining Simply Group, Andrew served as Director of Risk Strategy at Flexiti Financial, where he was responsible for mitigating exposure and building an environment of risk awareness across the organization. He also previously worked as a Senior Credit Risk Manager at Scotiabank and spent five years as a Senior Credit Risk Manager overseeing risk governance at JPMorgan Chase.

Joseph Krimker Co-founder, EVP, Strategic Partnerships and Business Development

As co-founder and Executive Vice President of Strategic Partnerships and Business Development, Joseph Krimker has played a critical role in building Simply Group to the entity it is today. After graduating from the Schulich School of Business in 2013, with a wealth of entrepreneurial experiences throughout his youth, Joseph joined his brother, Lawrence, to start Simply Green Home Services™. Due in part to Joseph’s incredible success in sales, the company exceeded $30 million in annual revenue in just the first three years of business. Today, Joseph is responsible for identifying new avenues of strategic growth for Simply Group, as well as maximizing the company’s operating performance.

Joseph proudly maintains a “lead by example” leadership style, while subscribing to a “servant leadership” philosophy. A true salesperson at heart, he is well known for his competitive nature, infectious positive energy, and a warm and empathetic personality. Having grown up with a single, immigrant mother in a Toronto co-operative housing complex, Joseph believes in continually giving back to the communities we operate in and conducting business with a high degree of humility and integrity.

Jerome Peeters Chief Operating Officer

Jerome Peeters is an accomplished business executive with over 22 years of Financial Industry experience leading business operations and transformation in various B2B and B2C organizations. With his entrepreneurial vision and disciplined data-driven approach, Jerome continuously propels growth and energizes organizations to drive results in changing environments. Prior to joining Simply Group in 2019, he was the Chief Operating Officer at Flexiti Financial, where he led the strategy and operational growth of the FinTech company. Jerome also previously served as Vice President of Operations and Client Services at Laurentian Bank and Senior Vice President of Marketing and Customer Experience for Sears Canada. Prior to this, Jerome played a pivotal role in the growth of President’s Choice Financial as Senior Director of Marketing and Change Management for this award-winning brand.

Lawrence Krimker Chief Executive Officer

Lawrence Krimker has become one of North America’s most accomplished business leaders. As Chief Executive Officer of Simply Group, he has managed to revolutionize the residential and commercial energy sector, successfully disrupting and transforming an industry that had grown complacent. Through strategic acquisitions, innovative business tactics, and the creation of a specialty financing model that has made high-efficiency energy appliances more affordable for homeowners and businesses, Lawrence has amassed over $1.45 billion in assets for his companies and has helped hundreds of thousands of Canadians reduce their carbon footprint.

Simply Group was born from Lawrence’s vision to change the way Canadians think about home comfort. In seven short years, the company, which started as Simply Green Home Services, successfully expanded into the financing and lending sector, making Simply Group one of Canada’s largest non-bank suppliers of consumer credit. Lawrence continues to push the company forward with a strong focus on innovation and an unwavering commitment to building mutually beneficial relationships with its dealer network, OEMs, and consumers. With his strong leadership, vision, and passion, Simply Group has been celebrated as being Great Place to Work-Certified™ for six years in a row.

Lawrence’s ambition, drive, and strong work ethic hail from his humble beginnings. The son of a single mother—an immigrant to Canada who relied on multiple jobs and subsidized housing to make ends meet—Lawrence grew up seeing the value of these qualities firsthand. He started his first business at only 16 years old while still in high school. He then attended the Schulich School of Business on a full scholarship and in his spare time, he launched a window-cleaning business that went on to gross $2 million in sales with over 34,000 customers, 80 employees, and operations in three locations. After profitably selling the company and graduating at the top of his class, Lawrence went on to launch Simply Green Home Services in 2013.

Raymond Tam Chief Treasury Officer

Raymond Tam is a seasoned finance professional with over 15 years of experience in strategic planning, financial governance, merger and acquisition execution, and business analysis across a spectrum of businesses, including entrepreneurial start-ups, mid-sized businesses, and large established corporations. In his current role at Simply Group, Raymond manages all lender relationships, as well as overseeing the treasury and securitization functions across the organization. Before this, he headed the Merger and Acquisition team at Simply Group, where he was responsible for leading the due diligence efforts on the company’s portfolio and business acquisitions, the most recent being SNAP Financial Group and Dealnet Capital Corp.

Prior to joining Simply Group, Raymond helped to launch a private label consumer financing technology start-up; he was responsible for the development of the company’s accounting and financial operations. Raymond also spent five years as the Divisional Chief Financial Officer for Sears Financial Services, the credit card-issuing arm of Sears Canada. Raymond holds his Chartered Professional Accountant (CPA) designation and a Master of Business Administration (MBA) from the Schulich School of Business.

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