Our Simply Cares Initiative
Our Simply Cares Initiative

Our Simply Cares Mandate
Simply Group Leadership Team


Simply Cares Partners
We have proudly partnered with:










Our 2022 Simply Cares Spotlight




Some of Our Previous Initiatives
Click on an image below to learn more about some of the events and organizations that we have worked with.

In previous years, Simply Group partnered with the Covenant House for their annual sleep-out. Our CEO, Lawrence Krimker, joined more than 65 of the next generation of business and community leaders as they spent a night sleeping outside to raise awareness about youth homelessness.


In 2019, the Simply Group team hosted a warm winter clothing drive to help those in need during the cold weather. The generous packages were personally delivered packages to two different community shelters in Toronto: Good Shepherd Ministries and the Adelaide Resource Centre for Women.


In 2018, Simply Group partnered with the United Way, a non-profit organization that works to build stronger communities through education, strengthening financial stability, and making communities healthier. To kick the new year off on a positive note, $50 of every sale made in January 2018 was donated to the Halton and Hamilton chapter of the United Way.


In January 2020, Lawrence Krimker (CEO of Simply Group) and Joseph Krimker (Simply Group’s co-founder and Executive Vice President of Strategic Partnerships and Business Development) personally donated funds to the Cabbagetown Youth Centre and Boxing Club in Toronto. This donation significantly contributed toward the centre being able to keep their doors open and their staff employed after the provincial government made cuts to their funding in December 2019.


In 2019, the Simply Group team hosted a warm winter clothing drive to help those in need during the cold weather. The generous packages were personally delivered packages to two different community shelters in Toronto: Good Shepherd Ministries and the Adelaide Resource Centre for Women.


In December 2021, the Simply Group team continued its annual holiday tradition of giving back to our community by banding together to raise funds for Big Brothers Big Sisters Toronto. In total, we raised $13,376. The donation went toward providing kids with invaluable mentorship and access to resources they need for a full year!


Over the course of 19 days in December 2020, Simply Group came together to raise $22,000 for Jack.org, an innovative organization that trains young leaders to revolutionize mental health across the country. Our donation helped as many as 40,000 young Canadians access vital mental health education and resources.
A Note from Jack.org:
“Your support of Jack.org is tremendously appreciated and couldn’t be more timely. We’re working harder than ever to reach, educate, and support the mental health of young people across Canada. Every donation is crucial in fueling our work. Thank you on behalf of our staff, now 48-strong, and our network of over 2,500 young leaders nationwide.”
– Eric Windeler,Founder & Executive Director of Jack.org

Some of Our
Previous Initiatives

Thanksgiving Food Drive

Covenant House Sleep-Out

New Year’s Donation for United Way

New Year’s Donation for United Way

Cabbagetown Youth Centre and Boxing Club Donation

Water Winter Clothing Drive
