Our Companies

My Simply Group may have started out offering residential HVAC, but in less than a decade, we’ve expanded across four divisions. Through our growth and expansion, we’ve never forgotten what’s made us successful: a single-minded focus on energy-efficient home and business solutions, outstanding customer service, and consistent returns for our investors.

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With a comprehensive dealer network, exclusive relationships with residential new construction builders, and 200+ home comfort specialists across Canada, we’re one of the fastest-growing HVAC providers in the country through our two primary brands:

Simply Green Home Services™

Simply Green Home Services™ specializes in delivering the latest generation of whole-home energy-efficient HVAC and water treatment appliances, ensuring that homes are comfortable while saving energy.



Sandpiper Energy Solutions provides its clients with top-of-the-line, brand-name products and 24/7 service with no upfront cost. Whether working with builders or with homeowners, it’s all about finding the right solution.


Simply Green Retail Services

To ensure more households can enjoy high-quality water, we’ve launch Simply Green Retail services in collaboration with Home Depot. Our representatives help people find the best water treatment product to meet their needs. So whether it’s hard water, or just a desire for better quality, customers can improve what’s coming out of their taps.


Our lighting solutions business specializes in installing and maintaining LED lighting retrofits on commercial, industrial and multi-unit residential buildings. We have an attentive and experienced salesforce that has helped us earn a reputation as one of the most highly regarded and recognized LED lighting retrofitting businesses in Canada.


Serving the Ontario region since 2007, SimplyLED provides its customers with the next generation of energy-efficient lighting and has completed over 750 lighting retrofits across every sector.



Our new construction business has earned a significant foothold in the construction sector in Southwestern Ontario. Our network includes relationships with over 100 new home builders in Ontario and exclusive 5-year contracts with several of Canada’s top 10 home builders who build over 5,000 new homes per year.



The Sandpiper Builder Program helps builders reduce their capital costs and increase their profitability. Builders are provided with affordable, energy-efficient home comfort products and numerous popular Homeowner Maintenance Programs.


Simply Green

To ensure more households can enjoy high-quality water, we’ve launch Simply Green Retail services in collaboration with Home Depot. Our representatives help people find the best water treatment product to meet their needs. So whether it’s hard water or just a desire for better quality, customers can improve what’s coming out of their taps.


Simply Metering

Simply Metering Solutions serves builders, condominium boards, landlords, suite owners, and tenants to provide industry-leading hydro, gas, and water utility meters for multi-residential and commercial buildings.



Our consumer lending businesses provide a range of unique financing solutions, including underwriting and financing secured against HVAC rental contracts, lending for home improvement projects, and more. We work with our clients to develop the right solution for them, even when traditional lenders are not available.

Crown Crest Capital

Crown Crest Capital provides innovative financing solutions for residential, commercial, and industrial projects. Our financing platform is backed by our unique, hands-on Business Management Support division, which covers customer service, training, marketing, and more.


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To find out how we can add value to your project, please complete the form below and one of our experts will get back to you.


Dr. Andrew Bowgen Chief Risk Officer

Joining Simply Group’s executive team in 2018, Andrew Bowgen, PhD, brings an exceptionally analytical eye—he holds a PhD in Comparative Physiology from the University of Cambridge—along with years of leadership experience from some of Canada’s top financial institutions. As Simply Group’s Chief Risk Officer, Andrew has played a critical role in the company’s strategic growth by effectively identifying, evaluating, and managing risk factors and opportunities. He is also responsible for laying the groundwork for Simply Group’s strong risk management framework and cultivating a sound risk culture across the organization. Before joining Simply Group, Andrew served as Director of Risk Strategy at Flexiti Financial, where he was responsible for mitigating exposure and building an environment of risk awareness across the organization. He also previously worked as a Senior Credit Risk Manager at Scotiabank and spent five years as a Senior Credit Risk Manager overseeing risk governance at JPMorgan Chase.

Joseph Krimker Co-founder, EVP, Strategic Partnerships and Business Development

As co-founder and Executive Vice President of Strategic Partnerships and Business Development, Joseph Krimker has played a critical role in building Simply Group to the entity it is today. After graduating from the Schulich School of Business in 2013, with a wealth of entrepreneurial experiences throughout his youth, Joseph joined his brother, Lawrence, to start Simply Green Home Services™. Due in part to Joseph’s incredible success in sales, the company exceeded $30 million in annual revenue in just the first three years of business. Today, Joseph is responsible for identifying new avenues of strategic growth for Simply Group, as well as maximizing the company’s operating performance.

Joseph proudly maintains a “lead by example” leadership style, while subscribing to a “servant leadership” philosophy. A true salesperson at heart, he is well known for his competitive nature, infectious positive energy, and a warm and empathetic personality. Having grown up with a single, immigrant mother in a Toronto co-operative housing complex, Joseph believes in continually giving back to the communities we operate in and conducting business with a high degree of humility and integrity.

Jerome Peeters Chief Operating Officer

Jerome Peeters is an accomplished business executive with over 22 years of Financial Industry experience leading business operations and transformation in various B2B and B2C organizations. With his entrepreneurial vision and disciplined data-driven approach, Jerome continuously propels growth and energizes organizations to drive results in changing environments. Prior to joining Simply Group in 2019, he was the Chief Operating Officer at Flexiti Financial, where he led the strategy and operational growth of the FinTech company. Jerome also previously served as Vice President of Operations and Client Services at Laurentian Bank and Senior Vice President of Marketing and Customer Experience for Sears Canada. Prior to this, Jerome played a pivotal role in the growth of President’s Choice Financial as Senior Director of Marketing and Change Management for this award-winning brand.

Lawrence Krimker Chief Executive Officer

Lawrence Krimker has become one of North America’s most accomplished business leaders. As Chief Executive Officer of Simply Group, he has managed to revolutionize the residential and commercial energy sector, successfully disrupting and transforming an industry that had grown complacent. Through strategic acquisitions, innovative business tactics, and the creation of a specialty financing model that has made high-efficiency energy appliances more affordable for homeowners and businesses, Lawrence has amassed over $1.45 billion in assets for his companies and has helped hundreds of thousands of Canadians reduce their carbon footprint.

Simply Group was born from Lawrence’s vision to change the way Canadians think about home comfort. In seven short years, the company, which started as Simply Green Home Services, successfully expanded into the financing and lending sector, making Simply Group one of Canada’s largest non-bank suppliers of consumer credit. Lawrence continues to push the company forward with a strong focus on innovation and an unwavering commitment to building mutually beneficial relationships with its dealer network, OEMs, and consumers. With his strong leadership, vision, and passion, Simply Group has been celebrated as being Great Place to Work-Certified™ for six years in a row.

Lawrence’s ambition, drive, and strong work ethic hail from his humble beginnings. The son of a single mother—an immigrant to Canada who relied on multiple jobs and subsidized housing to make ends meet—Lawrence grew up seeing the value of these qualities firsthand. He started his first business at only 16 years old while still in high school. He then attended the Schulich School of Business on a full scholarship and in his spare time, he launched a window-cleaning business that went on to gross $2 million in sales with over 34,000 customers, 80 employees, and operations in three locations. After profitably selling the company and graduating at the top of his class, Lawrence went on to launch Simply Green Home Services in 2013.

Raymond Tam Chief Treasury Officer

Raymond Tam is a seasoned finance professional with over 15 years of experience in strategic planning, financial governance, merger and acquisition execution, and business analysis across a spectrum of businesses, including entrepreneurial start-ups, mid-sized businesses, and large established corporations. In his current role at Simply Group, Raymond manages all lender relationships, as well as overseeing the treasury and securitization functions across the organization. Before this, he headed the Merger and Acquisition team at Simply Group, where he was responsible for leading the due diligence efforts on the company’s portfolio and business acquisitions, the most recent being SNAP Financial Group and Dealnet Capital Corp.

Prior to joining Simply Group, Raymond helped to launch a private label consumer financing technology start-up; he was responsible for the development of the company’s accounting and financial operations. Raymond also spent five years as the Divisional Chief Financial Officer for Sears Financial Services, the credit card-issuing arm of Sears Canada. Raymond holds his Chartered Professional Accountant (CPA) designation and a Master of Business Administration (MBA) from the Schulich School of Business.