Canada’s Non-Bank Consumer Lender of Choice

Simply Group offers innovative home improvement financing solutions to Canadians from coast to coast.

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exclusive relationships with leading Ontario home builders


organizations funded through our growing consumer lending business


pounds of CO2 emissions reduced each year through our sustainable solutions

What Does Simply Group Do?

Simply Group provides Canadians from coast to coast with industry-leading, high-efficiency, home comfort equipment and financing solutions to modernize their residential properties.

Through its accelerated growth, Simply Group has maintained a focus on its core strategy: providing Canadians with access to energy-efficient home solutions, building customer and dealer relationships, and generating returns for investors.

CAREERSOur companies

The Simply Group Culture

At Simply Group, we believe our people are our greatest asset. The company is supported by a highly experienced leadership team, who make it their mission to help steer success in the business, while also working on the frontlines to build connections with dealer partners and their customers.

We also strive to build a company culture that inspires performance and delivers the best possible employee experience. We are proud to be consecutively named a Great Place to Work® since 2016, as well as a Best Workplace™ for Women in 2021. As the company continues to grow, we are dedicated to maintaining and fostering the family-style qualities that create a strong company culture and that make Simply Group a great place to work.

The Simply Group Promise


We’ll ensure transparent terms and conditions for our customers, partners, and investors.


We’re focused on innovation that improves the customer experience.


We’ll provide simple, easy-to-understand answers and full accountability to our customers, partners, and investors.

Long-Term Planning

We’re practical visionaries, thinking into the future while delivering daily for our stakeholders.

Our History

Simply Group was founded in Toronto in 2013 by CEO Lawrence Krimker. He saw an opportunity to offer greater value and provide a better experience by making home comfort equipment more affordable and accessible for Canadians. Nearly a decade later, we’re still committed to the vision that the company was founded on: delivering an amazing experience and driving innovation in the home improvement industry.


Simply Green Home Services Inc (“SGHS”) was founded with the vision to change the way Canadians thought about home comfort.


Launched in 2014, SimplyLED offers tailored LED lighting retrofit solutions in the commercial, industrial and multi-unit residential building space.

SGHS launched Simply Cares Charitable Foundation as a way of giving back to and supporting our communities.


Launched in 2015, Crown Crest Capital provides clients with creative and innovative financial solutions.

Launched Simply Metering Solutions Inc (“SMS”) to offer utility sub-metering services to multi-unit residential buildings in Ontario.


Acquired Sandpiper Energy Solutions from Oakville Hydro (“OEC”) with 24,000 clients.

Awarded Top 25 Great Places to Work.

Dwight Duncan and Geoffrey Belsher added to the Board of Directors.


Acquired Ontario Consumers Home Service (“OCHS”) and Simply Comfort Home Services (“SCHS”) with ~53,000 accounts.


Awarded Top 15 Great Places to Work.


Awarded Top 4 Great Places to Work.


Launched Simply Green Retail Services with Home Depot.

Simply Green has been named Best Business of the Year (+100 employees)

Named Best Business of the Year (+100 employees) by the CanadianSME National Business Awards.

We’re proud to have been ranked as Great Place To Work, 6 years in a row.


Simply Green has been named Best Business of the Year (+100 employees)

Named a Small Business of the Year (50+ employees) by the CanadianSME National Business Awards.

Ranked as a Great Place to Work for the 7th consecutive year.

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