We’ve Got Strength in Numbers

Keeping Canadians comfortable.

We’re here to help


exclusive relationships with leading Ontario home builders


in home improvement financing


customers across Canada


organizations funded through our growing consumer lending business


commercial lighting projects completed


pounds of CO2 emissions reduced each year through our sustainable solutions

What We Do

The Simply Group is Canada’s fastest-growing home energy servicing company, thanks to deep operational expertise, exclusive industry relationships and a diversified investment portfolio.

Our companies are active in four key categories: Home Comfort, Lighting, New Construction, and Lending. With our commitment to transparency, value-add products and services, we’re working hard to make sure every customer experience is a positive one.

CAREERSOur companies

Our People Drive Our Success

Our businesses are diversified across home energy, business services, utility services and consumer lending, allowing us to reduce risk while still maximizing economies of scale. We have an exclusive network of 150+ HVAC dealers and 100+ new home builders, each of whom we trust to provide a personal touch and outstanding service.

We also genuinely believe in the calibre and commitment of our employees, who are a key reason why customers lease their units or partner with us. We have more than 500 dedicated employees and have been Great Place to Work-Certified™ for seven straight years.

The Simply Promise


We’ll ensure transparent terms & conditions for our customers, partners and investors


We’ll listen and respond quickly to our customers, every time


We’ll provide plain-language answers and full accountability to our customers, partners and investors

Long-Term Planning

We’re practical visionaries, thinking 10 years into the future while delivering daily for our stakeholders

Our History

Simply Green Home Services was founded in Toronto in 2013 by CEO Lawrence Krimker, who saw an opportunity to offer more value and better service experience by diversifying and expanding energy-efficient home comfort service options for Canadians. Nearly a decade later, we’re still committed to the vision that the company was founded on: delivering amazing client experience and drive innovation within the HVAC industry.


Simply Green Home Services Inc (“SGHS”) was founded with the vision to change the way Canadians thought about home comfort.


Launched in 2014, SimplyLED offers tailored LED lighting retrofit solutions in the commercial, industrial and multi-unit residential building space.

SGHS launched Simply Cares Charitable Foundation as a way of giving back to and supporting our communities.


Launched in 2015, Crown Crest Capital provides clients with creative and innovative financial solutions.

Launched Simply Metering Solutions Inc (“SMS”) to offer utility sub-metering services to multi-unit residential buildings in Ontario.


Acquired Sandpiper Energy Solutions from Oakville Hydro (“OEC”) with 24,000 clients.

Awarded Top 25 Great Places to Work.

Dwight Duncan and Geoffrey Belsher added to the Board of Directors.


Acquired Green Planet Home Services (“GP”) with 1,700 accounts, Ontario Consumers Home Services (“OCHS”) and Simply Comfort Home Services (“SCHS”) with ~53,000 accounts.


Awarded Top 15 Great Places to Work.


Awarded Top 4 Great Places to Work.


Launched Simply Green Retail Services with Home Depot.

Simply Green has been named Best Business of the Year (+100 employees)

Named Best Business of the Year (+100 employees) by the CanadianSME National Business Awards.

We’re proud to have been ranked as Great Place To Work, 6 years in a row.


Simply Green has been named Best Business of the Year (+100 employees)

Named a Small Business of the Year (50+ employees) by the CanadianSME National Business Awards.

Ranked as a Great Place to Work for the 7th consecutive year.

We’re here to help.

To find out how we can add value to your project, please complete the form below and one of our experts will get back to you.