Simply Group Founder and CEO Lawrence Krimker named EY Entrepreneur Of The Year® 2021 Ontario Program

TORONTO, July 20, 2021 – Simply Group is pleased to announce that Lawrence Krimker, Founder and CEO of Simply Group, owner of SNAP Financial, is a winner of the EY Entrepreneur Of The Year® 2021 Ontario program. This award recognizes entrepreneurs for their leadership and innovative entrepreneurship, whose efforts contribute to changing customer needs while keeping up with new demands for personalization, security, and sustainability.


“I am incredibly humbled to receive such a prestigious award,” said Lawrence Krimker, CEO of Simply Group. “It is an honour to be listed among Canada’s most inspiring business leaders. This award is a testament to our resilient team of entrepreneurial thinkers who continuously grow our business through innovation that transforms the experience for our dealers and our customers.”


With the continuous expansion and growth of his businesses, Lawrence has demonstrated his drive and tenacity to succeed as an entrepreneur and visionary. He started his first profitable business at the age of 14 years. While in university, he launched a window-cleaning venture, employing 82 staff members and grossing $2.3M in a single four-month season. Through his entrepreneurial outlook, Lawrence saw an opportunity to bring technology, innovative products, and a customer-centric approach to a previously monopolized, traditional HVAC and home comfort industry. His relentless focus on customer experience has driven Simply Group to revolutionize the home improvement financing industry. Over the past 13 years, Lawrence has introduced first-of-its-kind products and services for customers and dealers, eliminating unnecessary barriers to improve the lives of Canadians from coast to coast.


Succeeding in its expansion as one of the largest and fastest growing non-bank consumer lenders in the home improvement space, Simply Group provides flexible financing solutions to help Canadian consumers upgrade and modernize their properties in a cost-effective way. With $3 billion in home improvement loans to 500,000 Canadians, the company has grown into a powerhouse of more than 550 employees.


“Our core values are centered around our commitment to our customers, dealers, and communities,” added Krimker. “It is incredible to see how far we have come since launching in 2013. We are excited to continue our growth and see what the future holds for us on this extraordinary journey.


About Simply Group

With more than $3 billion home improvement loans to over 500,000 Canadians, Simply Group ( provides consumers with industry leading, high-efficiency, home comfort equipment and financing solutions, to modernize their residential properties. Simply Group knows that its people are its greatest asset and is proud to be Great Place to Work-Certified since 2016. In 2020, Simply Group was named Best Business of the Year by the Canadian SME National Business Awards.


About EY Entrepreneur Of The Year®

EY Entrepreneur Of The Year® is the world’s most prestigious business awards program for unstoppable entrepreneurs. These visionary leaders deliver innovation, growth and prosperity that transform our world. The program engages entrepreneurs with insights and experiences that foster growth. It connects them with their peers to strengthen entrepreneurship around the world. EY Entrepreneur Of The Year is the first and only truly global awards program of its kind. It celebrates entrepreneurs through regional and national awards programs in more than 145 cities in over 60 countries. Winners go on to compete for the EY World Entrepreneur Of The Year title.


The 2021 Ontario independent judging panel consists of Alan Quarry, Chairman of Quarry Integrated Communications; Anne Sado, President of George Brown College; Bob Magee, Chairman of Woodbridge; Kim Mason, Senior Vice President & Head, Private Banking, RBC Wealth Management of Royal Bank of Canada; Mark Gordon, Senior Partner of ONCAP Management Partners LP; and Teresa Lee, Managing Director of OMERS Growth Equity.

This year’s national sponsor is TSX Inc. The Ontario regional sponsor is Ontario Global 100.


About EY

EY exists to build a better working world, helping create long-term value for clients, people and society and build trust in the capital markets. Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate. Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today.

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For further information:

Jake Watson
VP Marketing
(647) 296-5160
[email protected]


Mallika Tiwari
Account Manager
(437) 345-4128
[email protected]