Our History

Simply Green Home Services was founded in Toronto in 2013 by our CEO Lawrence Krimker as an HVAC install and servicing company. We saw an opportunity to offer more value and a better service experience for Canadians and created the company to diversify and expand energy efficient home-comfort services for our customers. We still maintain the vision that the company was founded on:


Deliver an amazing client experience and drive innovation within the HVAC industry.


  • Founded Simply Green Home Services


  • Launched Simply Cares Charitable Foundation

  • Launched SimplyLED


  • Launched Crown Crest Capital

  • Launched Simply Metering

  • Great Place to Work Certified – 43rd place


  • Expanded to Winnipeg, Vancouver & Calgary

  • Acquisition of Sandpiper Energy Solutions

  • Great Place to Work Certified – 26th place


  • Acquisition of:

    • Green Planet Home Services

    • Ontario Consumers Home Services

  • Joint venture between SGHS & Home Corp creating HCSI Home Comfort

  • Great Place to Work Certified – 13th place


  • Acquisition of VIVA Financial Corporation’s rental assets

  • Great Place to Work Certified – to be announced in 2019

Our Advantage

The Simply Group has become Canada's fastest growing home energy servicing company through deep operational expertise, exclusive industry relationships and a diversified investment portfolio.

We have a genuine belief that our employees are our greatest asset and are a key reason why customers lease their units or partner with us. What makes us different from other HVAC companies is the pride we have in working for the Simply Group and our passion for being the absolute best we can be.


Our Senior Management Team consists of the people who lead and spearhead the vision for Simply Group to provide clients with the very best personal approach and the best tech service experiences in North America. We have an exclusive network of 150+ HVAC dealers and 100+ new home builders.


Our businesses are diversified across home energy, business services, utility services and consumer lending, allowing us to reduce risk while still maximizing economies of scale.

The Simply Promise


Transparent terms & conditions for our customers, partners and investors

Expedite an efficient customer service, delivering an amazing client experience with each interaction


Direct answers and full accountability, to our customers, partners and investors


Practical visionaries; thinking 10 years out while executing daily to deliver for our stakeholders

Long-term Planning

What We Do

The Simply Group is a consortium of companies delivering energy efficient residential and commercial solutions, so Canadians never have to sacrifice comfort or quality for essential services.

Our companies serve over 100,000 customers across Canada through 5 brands. Our companies are divided into four categories; Home Comfort, Lighting, New Construction, and Lending.  We employ more than 400 people and are committed to advancing the careers of all our employees. We have been Great Place to Work-Certified for three straight years (2016 to 2018).


With a commitment to transparent, unbiased, value add products and services, Simply Group strives to deliver a great customer experience at every touch-point. With steady year-over-year growth and over $750 million in rental assets, Simply Group is one of Canada's leaders in commercial and residential whole-home comfort.

1.800.764.5138      |      2225 Sheppard Ave E., Suite 800, Toronto ON, M2J 5C2